Gibson Brands leaned into data-driven performance marketing and transformed their DTC business with 324% YoY growth.

Gibson Guitars, renowned for their iconic brand rooted in local music stores and channel distribution, recognized the need to elevate their Direct-to-Consumer digital presence. Together, we revolutionized their marketing channels, shifting the focus towards optimizing return on ad spend (ROAS), driving revenue, and maximizing raw conversions. Our data-driven approach ensured every media buy made a meaningful impact on their business.

Data-driven media buys

By developing real-time dashboards, Gibson gained unprecedented visibility into their marketing performance. Hour by hour, they could track and analyze results, empowering them to adapt and flex their budgets and forecasts in real-time. This agility allowed them to seize opportunities, optimize their spend, and achieve maximum returns on their marketing investments.

Dynamic budgets, real-time results

Gibson embraced a culture of experimentation and growth under our guidance. Through an aggressive Test and Learn program, we turned every aspect of their marketing strategy into a laboratory for innovation. Creative elements, target audiences, bidding strategies: everything was put to the test. By constantly challenging assumptions and embracing a data-driven mindset, Gibson unlocked their growth potential and maximized their return on investment.

Test, learn, grow

Harley-Davidson overhauled their product feed instrumentation and unlocked almost 63% eComm growth.

Overhauled Harley-Davidson's data piping and audience management to ensure that their ad platforms were able to programmatically identify the right audiences to target. By leveraging our deep understanding of the digital advertising ecosystem and cutting-edge technology, we were able to optimize their media efficiency and deliver measurable results.

Fixed the piping

We helped Harley-Davidson enhance their bidding strategy and improve their return on ad spend (ROAS) by updating their product feed to include product values. Our data-driven approach ensured that ad platform algorithms had the information they needed to drive revenue growth and deliver measurable results.

Updated the bidding strategy

Harley-Davidson updated their media mix to operate dynamically in real-time, capturing demand in the moment it was strongest. Our willingness to take calculated risks and experiment with new approaches enabled us to deliver measurable results and help our client achieve their marketing goals.

Allocated the required budget

Molekule simplified their MarTech stack and increased revenue by 70% while decreasing CAC by 20%.

Molekule's marketing reporting was plagued by manual updates and inconsistent data. Force of Nature revolutionized their approach, partnering with Analytics to build a robust marketing data lake, providing consistent and reliable data for decision-making. With newfound confidence in their data, Molekule scaled their performance marketing efforts and made strategic investments with certainty.

Real data, real-time insights

Molekule's MarTech stack had become a convoluted, costly, and mismanaged web of tools. Force of Nature streamlined their stack, leveraging the Molekule Customer Data Platform (CDP) to ensure seamless data flow across platforms, maximizing efficiency and effectiveness.

Simplifying for success

After stabilizing their performance marketing, Force of Nature introduced a comprehensive test and learn framework for Molekule. From refining bidding strategies to creative development and ongoing analysis, this systematic approach fueled a consistent drumbeat of growth.

Case studies

Gibson Brands

Harley-Davidson

Molekule

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