Opportunities analysis

Unlock hidden growth

A comprehensive analysis of your marketing program.

A giant fig tree photographed from below, its roots and branches spreading wide

(01)What are Opportunities?

What are Opportunities?

Opportunities are a comprehensive analysis and audit of your marketing stack. We're here to help you maximize your media spend, drive exponential growth, and increase confidence in the operations of your team.

(02)How we do it

Two questions. One roadmap.

(01) Operational excellence

Are you doing it right?

Leveraging a checklist-based approach, we validate your media ops and marketing 'piping' so you can gain confidence in your team and operations.

SEM / Opportunity audit

1. General account settings

Confidence29%

Sample rows from an SEM Opportunity Audit checklist, with the status of each check before and after the audit.
CheckedCheckStatus
Conversion actions: are the most important ones added?Needs adjustment
Is the attribution model aligned with Google Ads' role in the funnel?Good
Is auto-tagging enabled?Good
Negative keyword lists in use?Needs adjustment
Naming convention in use?Needs adjustment
Are value rules added and in use?Needs adjustment
Consent Mode in use? (EU only)N/A
Enhanced conversions in use?Needs adjustment
Illustrative rows from a real SEM Opportunity Audit sheet

(02) Media efficiency

Are you leaving dollars on the table?

Maximizing your media requires a strategic approach that utilizes data and channel opportunities. Our media efficiency analysis provides precise and scalable recommendations for growth, helping you unlock the full potential of your media.

Media efficiency

  • Current mix
  • Optimized mix
At the same media spend, an optimized channel mix returns more revenue than the current mix. The difference is revenue left on the table.Media spendRevenueRevenue lefton the tableTodayAfter Opportunities
Concept diagram. Your analysis maps exactly where in your channel mix the gap sits, and how to close it.

Unlock revenue with data

What Opportunities has unlocked so far

Average revenue growth unlocked
18%
Increase in confidence
100%
Revenue influenced by Opportunities
$150M

(03)Case studies

Growth, unlocked

All case studies

(04)What our customers say

In their
words

01 / 05 testimonials

The team is incredibly responsive in addition to being subject matter experts. They take the time to explain the strategy and truly serve as a partner to our business.

Portrait of Ashley HowerAshley HowerVP-Marketing, Source

(05)Free demo

Get a free demo of Opportunities

Our Opportunities analysis will help you maximize your media spend, drive exponential growth, and increase confidence in your team. We validate your media ops with a checklist-based approach, then dive into your data to identify your optimal media efficiency and roadmap growth.

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