Case study
Harley-Davidson overhauled their product feed instrumentation and unlocked almost 63% eComm growth.
(01)The result
About the client
Harley-Davidson, a leading motorcycle manufacturer, was facing declining revenue across all channels. Historically, Harley-Davidson relied on being a best-in-class manufacturer with an iconic tribal following. Marketing was based on big media buys without a keen eye to performance and real-time attribution.
(02)The story
Harley-Davidson, a leading motorcycle manufacturer, wanted to increase eCommerce growth but were historically overly reliant on their brand and lacked efficiency in their media and operations. In a fast-paced and competitive market, it became clear that a more data-driven approach was needed to stay ahead of the curve.
Force of Nature partnered with Harley-Davidson to optimize media efficiency and streamline operations. Our data-driven approach included overhauling data piping and audience management, updating the product feed to enhance bidding strategy, and capturing demand in real-time. These actions delivered measurable results and achieved growth for our client.
With the implementation of optimized media efficiency and streamlined automations and operations, Harley-Davidson achieved a +63% YoY increase in eCommerce growth. They gained confidence in their marketing efforts and their ability to leverage their own data to drive performant growth.
(03)The approach
Overhauled Harley-Davidson's data piping and audience management to ensure that their ad platforms were able to programmatically identify the right audiences to target. By leveraging our deep understanding of the digital advertising ecosystem and cutting-edge technology, we were able to optimize their media efficiency and deliver measurable results.
We helped Harley-Davidson enhance their bidding strategy and improve their return on ad spend (ROAS) by updating their product feed to include product values. Our data-driven approach ensured that ad platform algorithms had the information they needed to drive revenue growth and deliver measurable results.
Harley-Davidson updated their media mix to operate dynamically in real-time, capturing demand in the moment it was strongest. Our willingness to take calculated risks and experiment with new approaches enabled us to deliver measurable results and help our client achieve their marketing goals.
(04)Conclusion
By partnering with Force of Nature and optimizing their media efficiency and operations, Harley-Davidson was able to achieve unprecedented eCommerce growth and establish a foothold in the market. This success story showcases the value of working with an experienced partner to achieve marketing goals.
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